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The Death Of Social ROI — Companies Are Starting To Drop The Idea That They...

Many brands are moving away from metrics that purport to measure ROI on social media. They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked...

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The Trouble With 'Social ROI' —Companies Are Moving Away From Trying To Track...

Many brands are moving away from metrics that purport to measure ROI on social media. They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked...

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Image may be NSFW.
Clik here to view.

The Most Effective — And Least Effective — Ways To Measure A Brand's Social...

Many brands are finally realizing that social media just isn't a transactional engine or sales machine in the traditional sense. As they do, they're dropping half-baked indicators and letting go of the...

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Image may be NSFW.
Clik here to view.

These Are The Metrics That Really Matter For Social Media

Many brands are finally realizing that social media isn't a transactional engine or sales machine in the traditional sense. As they do, they're dropping half-baked indicators and letting go of the idea...

View Article

Image may be NSFW.
Clik here to view.

Debunking The Myth Of Social ROI

Many brands are moving away from metrics that purport to measure ROI on social media. They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked...

View Article


Image may be NSFW.
Clik here to view.

Social Marketing Isn't About Dollar-Value Returns — Here's What Marketers...

Many brands are moving away from metrics that purport to measure social media as a direct sales driver. Instead, they're moving toward new metrics that evaluate social media strategies in terms of...

View Article

Image may be NSFW.
Clik here to view.

Brands Are Putting A Lot More Emphasis On Measuring Social Engagement

Many brands are moving away from metrics that purport to measure social media as a direct sales driver. They've realized that social media isn't a transactional engine or sales machine.Instead, social...

View Article

Image may be NSFW.
Clik here to view.

The Death Of Social ROI — Companies Are Starting To Drop The Idea That They...

Many brands are moving away from metrics that purport to measure ROI on social media. They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked...

View Article


Image may be NSFW.
Clik here to view.

The Trouble With 'Social ROI' —Companies Are Moving Away From Trying To Track...

Many brands are moving away from metrics that purport to measure ROI on social media. They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked...

View Article


Image may be NSFW.
Clik here to view.

The Most Effective — And Least Effective — Ways To Measure A Brand's Social...

Many brands are finally realizing that social media just isn't a transactional engine or sales machine in the traditional sense. As they do, they're dropping half-baked indicators and letting go of the...

View Article

Image may be NSFW.
Clik here to view.

These Are The Metrics That Really Matter For Social Media

Many brands are finally realizing that social media isn't a transactional engine or sales machine in the traditional sense. As they do, they're dropping half-baked indicators and letting go of the idea...

View Article

Image may be NSFW.
Clik here to view.

Debunking The Myth Of Social ROI

Many brands are moving away from metrics that purport to measure ROI on social media. They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked...

View Article

Image may be NSFW.
Clik here to view.

Social Marketing Isn't About Dollar-Value Returns — Here's What Marketers...

Many brands are moving away from metrics that purport to measure social media as a direct sales driver. Instead, they're moving toward new metrics that evaluate social media strategies in terms of...

View Article


Image may be NSFW.
Clik here to view.

Brands Are Putting A Lot More Emphasis On Measuring Social Engagement

Many brands are moving away from metrics that purport to measure social media as a direct sales driver. They've realized that social media isn't a transactional engine or sales machine.Instead, social...

View Article
Browsing all 14 articles
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